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	<title>La Reference Advergaming</title>
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	<link>http://lareferenceadvergaming.wordpress.com</link>
	<description>La Référence Advergaming, tout savoir sur le jeu publicitaire comme outil de communication au travers d&#039;exemples, analyses et études récentes,actuelles</description>
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		<title>La Reference Advergaming</title>
		<link>http://lareferenceadvergaming.wordpress.com</link>
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		<item>
		<title>Le jeu vidéo publicitaire, outil de communication dans une stratégie à 360° ?</title>
		<link>http://lareferenceadvergaming.wordpress.com/2010/11/27/le-jeu-video-publicitaire-outil-de-communication-dans-une-strategie-a-360%c2%b0/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2010/11/27/le-jeu-video-publicitaire-outil-de-communication-dans-une-strategie-a-360%c2%b0/#comments</comments>
		<pubDate>Sat, 27 Nov 2010 14:30:26 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[Tout sur l&#039;advergaming]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=250</guid>
		<description><![CDATA[L'advergame et plus largement le jeu publicitaire, seront-ils les prochains support de communication à la mode pour les professionnel de la communication ? Doit-on y voir "le phénomène Facebook" de demain ? 
Que vous soyez annonceur, agence de communication, professionnel du secteur ou joueur, n'hésitez pas à me faire part de votre point de vue.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=250&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2010/11/27/le-jeu-video-publicitaire-outil-de-communication-dans-une-strategie-a-360%c2%b0/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
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			<media:title type="html">mémoire étude  advergame</media:title>
		</media:content>
	</item>
		<item>
		<title>Controle parental</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/12/02/controle-parentale/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/12/02/controle-parentale/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:40:48 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[autre]]></category>
		<category><![CDATA[Les advergames décortiqués]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[controle parentale]]></category>
		<category><![CDATA[jeu]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=241</guid>
		<description><![CDATA[Si je vous dis qu’avec une image pareille, nous allons parler d’un advergame faisant la promotion du « contrôle parental » vous ne me croirez pas.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=241&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
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			<media:title type="html">controle parentale</media:title>
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	</item>
		<item>
		<title>AXE VICE : Turns nice girls naughty</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/30/axe-vice-turns-nice-girls-naughty/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/30/axe-vice-turns-nice-girls-naughty/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:18:04 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[autre]]></category>
		<category><![CDATA[Les advergames décortiqués]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[axe]]></category>
		<category><![CDATA[detective]]></category>
		<category><![CDATA[ludique]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=234</guid>
		<description><![CDATA[Un advergame, un coup de cœur.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=234&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/30/axe-vice-turns-nice-girls-naughty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/image-2.png" medium="image">
			<media:title type="html">axe</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/image-11.png" medium="image">
			<media:title type="html">axe</media:title>
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	</item>
		<item>
		<title>Atari futur développeur d’advergames ?</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/29/atari-futur-developpeur-d%e2%80%99advergames/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/29/atari-futur-developpeur-d%e2%80%99advergames/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 18:04:50 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[autre]]></category>
		<category><![CDATA[Les advergames décortiqués]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[atari]]></category>
		<category><![CDATA[jeux vidéos]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=228</guid>
		<description><![CDATA[Oui d’accord vous allez nous dire que ce n’est pas vraiment des advergames, mais on n'a pas pu résister.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=228&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/29/atari-futur-developpeur-d%e2%80%99advergames/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/image-qd.png" medium="image">
			<media:title type="html">atari</media:title>
		</media:content>
	</item>
		<item>
		<title>La tour de la terreur</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/28/la-tour-de-la-terreur/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/28/la-tour-de-la-terreur/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 22:17:10 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[autre]]></category>
		<category><![CDATA[Les advergames décortiqués]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[Disney]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=219</guid>
		<description><![CDATA[A Disneyland Paris, tout est magique, que ce soit à Adventureland ou à Fantasyland, chaque univers nous transporte. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=219&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/28/la-tour-de-la-terreur/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/23627d8da0012f67c06b3237d6f609d7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/image-31.png" medium="image">
			<media:title type="html">disney</media:title>
		</media:content>
	</item>
		<item>
		<title>Réussir son advergame</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/25/reussir-son-advergame/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/25/reussir-son-advergame/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 23:06:41 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[Tout sur l&#039;advergaming]]></category>
		<category><![CDATA[advergaming]]></category>
		<category><![CDATA[jeu]]></category>
		<category><![CDATA[jeu publicitaire]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=213</guid>
		<description><![CDATA[Les experts en e-marketing s’accordent sur le fait qu’un bon advergame peut avoir d’innombrables retombées positives, et on ne les contredira pas.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=213&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/25/reussir-son-advergame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/23627d8da0012f67c06b3237d6f609d7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/fouordi.png" medium="image">
			<media:title type="html">fouordi</media:title>
		</media:content>
	</item>
		<item>
		<title>Skittles se lance dans l’advergaming</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/24/skittles-se-lance-dans-l%e2%80%99advergaming/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/24/skittles-se-lance-dans-l%e2%80%99advergaming/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 22:29:30 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[Bonbons]]></category>
		<category><![CDATA[Les advergames décortiqués]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[jeu publicitaire]]></category>
		<category><![CDATA[réalité augmenté]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=208</guid>
		<description><![CDATA[La marque de bonbons fruités profite de la réalité augmentée pour développer son image de marque et sa notoriété et met ainsi en valeur les bonbons comme aucun autre support n’aurait pu le faire.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=208&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/24/skittles-se-lance-dans-l%e2%80%99advergaming/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>
	</item>
		<item>
		<title>L’univers déjanté de Leroy Smith.</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/23/l%e2%80%99univers-dejante-de-leroy-smith/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/23/l%e2%80%99univers-dejante-de-leroy-smith/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 20:14:32 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[Les advergames décortiqués]]></category>
		<category><![CDATA[Vêtements]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[chaussure]]></category>
		<category><![CDATA[jeu]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=196</guid>
		<description><![CDATA[Connaissez vous le célèbre  « leroy Smith » ? Si vous n’êtes pas Américain, probablement pas. Une petite explication s’impose.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=196&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/23/l%e2%80%99univers-dejante-de-leroy-smith/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
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			<media:title type="html">basket</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/leroymurphy.jpg" medium="image">
			<media:title type="html">leroymurphy</media:title>
		</media:content>
	</item>
		<item>
		<title>Réaliser un advergame, trop facile !</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/22/realiser-un-advergame-trop-facile/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/22/realiser-un-advergame-trop-facile/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 20:52:18 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[Tout sur l&#039;advergaming]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[advergaming]]></category>
		<category><![CDATA[jeu]]></category>
		<category><![CDATA[jeu publicitaire]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=186</guid>
		<description><![CDATA[Bien que les annonceurs soient à l’origine des advergames, ils ne les réalisent eux même que très rarement. Tâchons alors de comprendre comment s’organise la création d’un jeu publicitaire.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=186&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/22/realiser-un-advergame-trop-facile/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/23627d8da0012f67c06b3237d6f609d7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/billets.jpg" medium="image">
			<media:title type="html">billets</media:title>
		</media:content>
	</item>
		<item>
		<title>Chope les M&amp;M’S !</title>
		<link>http://lareferenceadvergaming.wordpress.com/2009/11/21/chope-les-mm%e2%80%99s/</link>
		<comments>http://lareferenceadvergaming.wordpress.com/2009/11/21/chope-les-mm%e2%80%99s/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 11:18:16 +0000</pubDate>
		<dc:creator>lareferenceadvergaming</dc:creator>
				<category><![CDATA[Bonbons]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[advergaming]]></category>
		<category><![CDATA[m&m's]]></category>

		<guid isPermaLink="false">http://lareferenceadvergaming.wordpress.com/?p=163</guid>
		<description><![CDATA[• Objectif ? Attraper les M&#38;M’s qui volent à travers la salle de cinéma et gagner ainsi un maximum de points.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lareferenceadvergaming.wordpress.com&amp;blog=10294929&amp;post=163&amp;subd=lareferenceadvergaming&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lareferenceadvergaming.wordpress.com/2009/11/21/chope-les-mm%e2%80%99s/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">La Reference Advergaming</media:title>
		</media:content>

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			<media:title type="html">M&#38;M's</media:title>
		</media:content>

		<media:content url="http://lareferenceadvergaming.files.wordpress.com/2009/11/image-13.png" medium="image">
			<media:title type="html">M&#38;M's</media:title>
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